Privacy Policy – elive777 Data Practices

1 Who We Are

elive777 is an online gaming platform operating at elive777.club under international gaming authority licensing. elive777 acts as the data controller in respect of the personal data of its registered players and website visitors. When this Policy refers to "elive777", "we", "us", or "our", it refers to the operator of the elive777 platform in its capacity as data controller.

For all data protection enquiries, please contact us at: [email protected]

2 Personal Data We Collect

elive777 collects personal data through several channels: the registration process, ongoing account activity, payment transactions, customer support interactions, and automatically through platform usage. The categories of data collected are described below.

elive777 does not intentionally collect sensitive personal data (such as racial or ethnic origin, religious beliefs, or health data) unless directly relevant to a responsible gaming self-exclusion request or a legal obligation.

3 How We Use Your Personal Data

elive777 uses your personal data for the following purposes:

• Account Creation and Management: To register your account, verify your identity, manage your profile settings, and enforce the one-account-per-player policy;
• Payment Processing: To process deposits, withdrawals, and transaction reversals in Malaysian Ringgit via FPX, Maybank2u, CIMB Clicks, Public Bank, Touch 'n Go eWallet, and Boost;
• KYC and AML Compliance: To verify your age (21+ requirement), identity, and the source of funds in accordance with international gaming authority anti-money laundering obligations;
• Game Delivery and Platform Operation: To provide access to the live casino, slots, sportsbook, lottery, and all other elive777 game categories, and to resolve disputes using server-side game logs;
• Responsible Gaming: To enforce deposit limits, session reminders, and self-exclusion settings configured in your Account; to monitor for patterns indicative of problem gambling and to take appropriate action;
• Fraud and Security: To detect, investigate, and prevent fraudulent transactions, bonus abuse, unauthorised access, and other prohibited conduct;
• Marketing Communications: To send promotional offers, bonus notifications, and platform updates where you have opted in to receive such communications;
• Legal and Regulatory Obligations: To comply with applicable laws, gaming regulations, financial crime prevention requirements, and to respond to lawful requests from competent authorities;
• Platform Improvement: To analyse aggregated, de-identified usage data for the purposes of improving platform performance, game selection, and user experience.

4 Legal Basis for Processing

elive777 processes personal data on the following legal bases:

• Contract Performance: Processing necessary to fulfil the Account agreement between elive777 and the Player, including game delivery, payment processing, and account management;
• Legal Obligation: Processing required to comply with KYC, AML, gaming licence conditions, and applicable laws in the jurisdictions in which elive777 operates;
• Legitimate Interests: Processing necessary for elive777's legitimate interests in fraud prevention, platform security, and operational analytics, where those interests are not overridden by your fundamental rights;
• Consent: Processing based on your freely given, specific, informed consent — primarily for marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.

5 Cookies & Tracking Technologies

elive777 uses cookies and similar tracking technologies on its platform for the following purposes:

• Essential Cookies: Required for the platform to function — these maintain your login session, remember game preferences, and preserve your basket of selected games. These cannot be disabled without impacting platform functionality;
• Analytics Cookies: Used to collect aggregated, anonymised data on how players interact with the platform — pages visited, session length, game category preferences — to help elive777 improve the platform;
• Security Cookies: Used to detect and prevent fraudulent login attempts, bot activity, and unusual session patterns.

elive777 does not deploy third-party advertising or retargeting cookies that track you across external websites. You may manage cookie preferences through your browser settings, noting that disabling essential cookies will affect your ability to use the platform.

6 Data Sharing & Third Parties

elive777 shares personal data with third parties only where necessary and on a strictly limited basis:

• Payment Service Providers: FPX, Maybank, CIMB, Public Bank, Touch 'n Go, and Boost — to process deposits and withdrawals. These providers receive only the data required to complete the specific transaction;
• Game Software Providers: To resolve disputes concerning specific game rounds, elive777 may share relevant account and session data with the game provider whose RNG or live dealer system was involved;
• KYC and AML Verification Services: Third-party identity verification providers contracted by elive777 to assist with document verification and sanctions screening;
• Regulatory and Law Enforcement Authorities: Where required by the gaming authority, applicable law, court order, or lawful governmental request;
• IT and Security Service Providers: Hosting, cloud infrastructure, and cybersecurity providers who process data on elive777's behalf under data processing agreements that restrict their use of that data.

elive777 does not sell, rent, or otherwise disclose personal data to unrelated third parties for their own marketing purposes.

7 International Data Transfers

elive777 may store or process personal data on servers located outside Malaysia. Where data is transferred internationally — for example, to cloud infrastructure providers or game content providers operating in other countries — elive777 takes steps to ensure that an appropriate level of protection is in place. These steps may include contractual clauses requiring the recipient to handle data to a standard consistent with applicable data protection principles.

By registering an Account and using the elive777 platform, you acknowledge that your data may be transferred to and stored in jurisdictions outside Malaysia for the purposes described in this Policy.

8 Data Security

elive777 implements a range of technical and organisational measures to protect personal data against unauthorised access, loss, disclosure, or destruction. These include:

• 256-bit SSL/TLS encryption for all data in transit between your browser and elive777 servers;
• Encryption of sensitive data fields (including identity document data and payment tokens) at rest;
• Role-based access controls that restrict internal access to personal data to personnel with a documented operational need;
• Automated intrusion detection and rate-limiting systems on the login and payment endpoints;
• Regular third-party penetration testing of the elive777 platform infrastructure.

Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in significant risk to affected individuals, elive777 will notify the relevant regulatory authority and affected players in accordance with applicable breach notification obligations.

9 Data Retention

elive777 retains personal data for the minimum period necessary to fulfil the purposes for which it was collected, subject to legal and regulatory retention obligations. The following retention periods apply as a general guide:

• Account and Identity Data: Retained for the duration of the Account and for a minimum of 5 years following Account closure, in line with AML record-keeping requirements;
• Financial Transaction Records: Retained for a minimum of 5 years following the transaction date;
• Game Activity Logs: Retained for a minimum of 3 years from the date of the relevant gaming activity;
• Customer Support Records: Retained for a minimum of 3 years from the date of the last interaction;
• Marketing Consent Records: Retained for the period of consent plus 2 years following withdrawal of consent.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction.

10 Your Data Rights

Subject to applicable data protection law, you have the following rights in relation to the personal data that elive777 holds about you:

• Right of Access: To request a copy of the personal data elive777 holds about you;
• Right to Rectification: To request correction of inaccurate or incomplete personal data;
• Right to Erasure: To request deletion of personal data where there is no longer a lawful basis for processing, subject to overriding legal retention obligations;
• Right to Restrict Processing: To request that elive777 limits the way it processes your data in specified circumstances;
• Right to Data Portability: To receive a copy of data you have provided in a structured, machine-readable format, where processing is based on consent or contract performance;
• Right to Object: To object to processing based on legitimate interests, including for direct marketing purposes;
• Right to Withdraw Consent: To withdraw consent for marketing communications at any time, without affecting prior lawful processing.

To exercise any of the above rights, submit a written request to [email protected]. elive777 will respond within 30 days of receiving a verified request. Where a request is complex or numerous, this period may be extended by a further 30 days, with notification to the requester.

11 Children & Minors

elive777 is strictly for individuals aged 21 years and above. The platform does not knowingly collect personal data from persons under 21. Age verification is enforced as a mandatory step before real-money activity is permitted. If elive777 identifies or is notified that personal data has been collected from a person under 21, that data will be deleted and the associated Account permanently closed without refund of any deposited funds, which may be subject to applicable regulatory procedures.

If you believe that a person under 21 has created an Account on elive777 using your payment details or personal information, please contact [email protected] immediately.

12 Changes to This Privacy Policy

elive777 reserves the right to update this Privacy Policy at any time. Where material changes are made that may affect the rights of registered players, elive777 will provide advance notice via an in-platform announcement or email to the registered address, with a minimum notice period of 14 days before the changes take effect.

The "Last updated" date at the top of this Policy will be revised on each update. We encourage you to review this Policy periodically to remain informed about how elive777 handles your data. Continued use of the platform following the effective date of an updated Policy constitutes your acknowledgement of the changes.

13 Contact & Complaints

For all data protection enquiries, including requests to exercise your rights under this Policy, please contact elive777 at:

Email: [email protected]

elive777 aims to resolve all data protection queries promptly and in good faith. If you are not satisfied with elive777's response to a data protection complaint, you may have the right to lodge a complaint with the relevant supervisory authority or data protection regulator in your jurisdiction. elive777 will cooperate with any such authority in the investigation of a complaint.